Twitter for Business 201 - Interactive Workshop on Advanced Strategy, PR and Competitive Intelligence for Twitter #Twitter201

So you have created a Twitter profile, and people are following you, You are following others and you have tweeted up a storm.

Are you ready to use Twitter for more productive, lead generation, customer service, and public relations activities?

Twitter is about connecting to people with similar interests, and can be used for business or personal reasons, including networking, public relations, competitive intelligence, learning information, getting business, finding a job, etc.

Register Today - Space is Limited

This live public event will cover more advanced information about Twitter as well as Twitter success stories.  This is a workshop with WIFI available so attendees are encouraged to bring laptops.

Who should attend: This workshop is for those individuals who are beyond the sign up phase and are ready to get into more targeted use of this social media tool as a tactical channel for a specific business goal. 

Presenters:

1. Wendy Soucie, Principal, Wendy Soucie Consulting (www.wendysoucie.com) 

www.linkedin.com/in/wendysoucie, @wendysoucie, @WIsocialmedia, 

2. Marivic Valencia, Owner, Valencia PR (www.ValenciaPR.net)

www.linkedin.com/in/marivicvalencia, @techpr

[Co-Contributor - Twitter Marketing: An Hour a Day by Hollis Thomases (Marivic Valencia was a researcher and contributor to the book]

3. Brian Hutchinson, Supply Management Analyst, University of Wisconsin System (www.wisconomy.com)

www.linkedin.com/in/bhutch, @wisconomy

Register Today - Space is Limited

The interactive workshop will include the following:

Twitter Marketing: An Hour a Day by Hollis Thomases -  Book included in Early Bird, Regular registration. Last Chance Registration does not include the book.

Strategy:

·         Developing a successful Twitter strategy

·         Managing your time on Twitter – How not to let it be a time waster

·         Establish goals and get corporate buy-in

·         Getting your Brand on Twitter

·         Thought leader strategies -Educate your stakeholders about issues that matter to your organization

·         Monitor , measure and evaluate your Twitter efforts

Talking

·         Press, public relations and promotions on Twitter

·         Syndicating your tweets outside of Twitter

·         Sell your products and services on this platform – without really “selling”

·         Build relationships with the media

Listening

·         Competitive Intelligence on Twitter – tools and techniques

·         Use Twitter as a listening tool and learn how and when to respond to tweets

·         Monitor what’s being said about you and your industry

·         Use Twitter as a research tool for developing new products and services

·         Understanding where to listen and what to listen for based on Forrester's Social Technographics®

Register Today - Space is Limited

Who should attend by title:

Business owners, public relations professionals, communications strategist, media specialists, journalists, social media managers, social media coordinators, marketing coordinators, community managers, business development directors, sales managers, marketing managers, social media strategists, competitive intelligence professionals, business analysts, product managers, project managers